This is Adam Yee's Face
Adam Yee is a food scientist, a serial entrepreneur and a podcaster. He earned his bachelor’s degree at Cal Poly. From humble beginnings waking up at 4am to start the line at a granola bar factory, he's worked up the ranks and over time, has founded multiple startups such as Better Meat Co which raised $27 million and Sobo Foods which raised $2.5 million.
He’s also worked in a variety of food technology ingredient startups such as Motif Foodworks, which raised $345 million dollars and recently had to cease operations. His podcast, My Food Job Rocks, which interviews over 270 food industry professionals is known throughout the industry as a resource to inform people about the opportunities in the food industry.
Adam is currently working on multiple innovations in the food industry which he houses in his consultancy, Umaiworks. From AI to chili crisps, Adam is interested in it all.
Testimonials
Adam was a integral part of The Better Meat Co since before we had a company (or even a name).
Not only did he create the prototypes that helped lead us to start The Better Meat Co together, but Adam went on over the next 17 months to create plant-based formulas that worked so well they ended up in products on 7,100 US grocery store shelves.
— Paul Shapiro, Cofounder of The Better Meat Co
The moment I decided to create a new line of snacks, I knew Adam was the key to making it happen. His expertise in food science and his knack for innovation was exactly what I needed.
His input was invaluable and his tenacity for helping turn my dreams into a reality is truly inspiring
— Dina Shi, Cofounder of Tochi Snacks
Adam helped me create new products without any benchmarks that were approved by my food service customers.
He's also willing to do deliveries and events with me which is an added bonus for someone who's starting from zero to one and was one of my first believers when it came to building my business
— Luiza Vilella, Founder of Unclassic Foods
Podcasts and Passion Projects
My Food Job Rocks
My Food Job Rocks! is a career advice podcast first and a food science podcast second. If I can showcase a unique job and how to get there, then maybe someone will be inspired to take the same path they went on.
With over 300 episodes in the span of 8 years, this podcast has inspired many to get into the food industry. From students to professionals to even investors, this podcast is a wealth of knowledge for anyone who wants to get into food.
On a personal level, the podcast allows me to not only connect with experts smarter than me, but I’m able to share them with students and young professionals smarter than me. Understanding how each and every episode influences the food system allows me to understand my role systematically, and has made me valuable in my job.
My Food Job Rocks will return in 2025 with a new look.
Food Products FAQ with Adam Yee and Brian Chau
This is a podcast collaboration with my friend Brian Chau who owns the consultancy Chau Time. We've known each other for over a decade through rival collages. In this 10-part series, we will be diving into the technical realm of creating food products. This is a great podcast for people curious about what goes into a food product and the technical challenges we face as consultants when it comes to building a food business on the product end.
Currently Editing: Expect this to launch end of Janurary 2025
Food News Weekly
[Name and Logo Pending] Partnering with The Spoon Network, we will be diving into the hot topics of food every week.
Currently looking for a co-host who loves to hustle and launch once a week. Are you interested?
Why is Your Logo a Square Egg?
Eggs are interesting as they have been with us since the dawn of time, and time and time again, have proven to be an extremely valuable part of our food system. Both parts of an egg is valuable. The egg white is extremely high in protein and is used for a lot of functional applications and the yolk is rich and umami, giving depth and richness to whatever it touches.
By nature, the egg is perfectly round but what if an egg was square? Does that mean the shell is square? When we crack it open, do we see the structure ruined by impact or more robust? When we change one fundamental thing about the world, what kind of things can it inspire?
Also I am terrible at graphic design.
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