Crafted with Skill
Delivered with Flavor
Adam Yee's Innovation Consultancy
What We Do
We Work With Food Companies to Identify Gaps and Opportunities
We Then Go and Fill Those Gaps and Explore Those Opportunities
Finding Opportunities in Different Channels
We can take your great food product and find a way to put it into retail, food service, DTC, or perhaps sell it as an ingredient. Each channel has its own unique strategy that Adam has personally worked on from his experience in food. He'll explore the rationale and reasoning and do the technical work to make sure everything is up to shape.
Food Product Development
We can develop any product or we can gather the resources to find someone who can develop yours. We break it down and share with you the formulations, the ingredient sourcing, and work with you to connect with a contract manufacturer and maintain that relationship when the time comes. Your product will be designed to sell in either retail, DTC, or B2B and we will share with you the pros and cons of what we believe is the best way to bring your product to the masses.
Pre-Seed and Funding Preparation
Adam is the co-founder of two venture-funded food companies and has worked with many VC firms to vet pitch decks and help founders craft and build a message in how their products resonate with investors. He's also pretty honest in how food companies are funded and will work with you to find other methods to fundraise if the need arises.
Food Safety Crisis Management
Adam has received his PCQI training and works with companies to update and implement their Food Safety Plan. He is quick and can respond technically to lawyers, litigations, and consultants if problems arise in your plant. Adam also can vet products in a regulatory standpoint to make sure you are good to go in selling the product.
Coaching and Encouragement
It's important to have believers. Adam can act as a sounding board to you and encourage you to look at other opportunities in the food industry. Note: Adam is not a certified coach or therapist.
How It Works
Working with Adam Yee
1Set Up a Call
Set up a call to talk about your problems.
(Set up an Appointment by scrolling to the bottom of this website)
2Month-to-Month Commitments
We understand that your business is dynamic and chaotic and things can pause or accelerate.
3Deliver Transparent Results
Every week, we will update you with a report on what we find and how we are doing. We want every report to be a way where you can pick up and run with it.
The 6 C's of Umai Works
Creatively Competent
Creativity and innovation is a risk but my experience in the startup space has given founders comfort and confidence when it comes to exploring new ways to innovate their products.
Starting businesses from zero to one is my specialty and throughout the decade of creating businesses and food products, I have the insight and confidence to bring your business to the next level.
I've worked in companies big and small spearheading innovative ideas. It's what I'm known for. Cross-communicating, cutting through the noise and focusing on what is important.
Culinary Care
As someone obsessed with food, sometimes there can be a disconnect between the culinary quality of a dish and the efficiency of manufacturing. By working hands-on with culinary creatives, we go through in detail the tradeoffs between culinary vision and making it commercially competent.
The products I’ve worked on have garnered recognition inside and outside the industry from the Food Network to Startup CPG, I understand the value of taste and will work with you to preserve great quality taste with tips and tricks the food industry has used for decades.
Co-founder Mentality
I’ve co-founded two companies with brilliant partners and understand the nuances of decision-making and the urgency to do things when no one wants to do them.
From doing demos to delivering the goods, I understand the importance of every little customer and consumer interaction and want to help you not only navigate through the complex world of selling food, but also understand the people buying your product.
Cleverly Cost Conscious
I will journey with you in understanding the costs of certain materials and recommend ways to reduce the cost of your projects. There are many communication channels, contracts, and creative ways to optimize costs. It's not just the things you buy!
And also, we run a lean and mean ship here. We understand that making new products and optimizing old ones is hard work and can be an anxiety-inducing risk. We will work with you to make a budget that’s reasonable and flexible.
Correlating the Data
I'm a food scientist and data is an important part of the decision-making process. However, building startups from zero have told me when to use this data and when to trust your gut.
There are many ways to gather, interpret and share data and as your food business grows, the more important data becomes to potential investors and retailers.
Connected and Involved
The podcast, My Food Job Rocks! has connected me with hundreds of industry professionals throughout the whole food industry.
Within interviewing guests, sharing these episodes, and understanding holistically how the food industry works, I have a network that I'm happy to share with you.
From corporate VP's to Professors in academia, if I don't know a person, I know someone who does.
Book an Appointment
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